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strategic meeting summit europe, hybrid

Designed to unite corporate travel managers, procurement/ sourcing and senior level meeting executives and provide a platform for information sharing, the Strategic Meetings Summit series will give attendees insights and understanding of the policies, technologies, and management of a successful strategic meetings management program.  Through expert-led sessions and interactive discussions, attendees will receive actionable information to help them accelerate the development of an enterprise-wide meetings program and best practices to help increase visibility into meetings activity and risk across the entire organization of their company.

Travel and meeting management professionals will gather intelligence on industry developments and share best practice experiences, challenges and solutions with peers in an open forum. Each summit is one full-day and the buyer attendees are qualified and responsible for managing their company’s meetings program. The majority are from the local market city and surrounding cities and states representing small, midsize, large and Fortune 500 companies.

Expected buyer attendance for each city is New York – 60; Chicago – 60; San Francisco – 40; London – 50.

I really enjoyed the Strategic Meetings Summit – the quality of its speakers, discussed topics, interaction with the audience and perfect conference size. I look forward to attending the next one.
— Adela Schulz, Associate Director, EMEA Meetings & Congress CoE, MSD

2020 event feedback - virtual

  • Over 60 corporate travel/meeting buyers who collectively are responsible for buying/managing over $3.9 Billion in meetings and business travel annually

  • 85% rated the overall program at good to excellent

  • 91% said the Strategic Meetings Summit Europe provided content/insight that will benefit them and their company

  • 46% said they made new connections with industry peers at the Strategic Meetings Summit Europe

  • 91% said they would attend the Strategic Meetings Summit Europe next year

  • 91% said they would recommend the Strategic Meetings Summit Europe to an industry colleague or peer

2021 event feedback - virtual

  • 100% were satisfied to very satisfied with the overall programme

  • 100% said the Sustainable Meetings Summit Europe provided content/insight that will benefit them and their company

  • 100% said they would recommend the Strategic Meetings Summit Europe to an industry colleague or peer

  • 100% said they would attend the Strategic Meetings Summit Europe again in 2022

  • 50% are exclusive to the BTN Group database and are not members of GBTA

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30 March

Global Travel Risk Summit Europe