Travel buyers spend a tremendous amount of time researching before they even contact a supplier.

Using high-quality insights from your executives, research or other thought leadership content to engage buyers through their information-gathering phase is recognised as an effective way to generate new business sales and maintain customer retention.

All sponsored content is delivered in Shorthand which provides a stunning and interactive digital storytelling environment for your sales & product messages. As the sponsor, you’ll provide the suggested elements below and we’ll do the rest turnkey.

Business Travel News Europe sponsored content advertising solutions integrates natively, so it seamlessly mixes with the news, features and analysis delivered in the weekly e-newsletters sent to 14,000+ subscribers and across the website.

“Independent research indicates that reading a headline of a native advertisement can yield 308 times more of consumer attention than processing a banner. Native ads can also register a 9% higher lift in brand affinity and a 18% higher lift for purchase intent
over banner ads. ”
— Source Nativeadscience

SPONSORED CONTENT STATS*

  • Website and Newsletter: 90,000 impressions

  • Page Views: 500-1000

  • Time on Site: 1-2 minutes

*Average stats from 1 month on the site.

BENEFITS OF SPONSORED CONTENT

  • Helps travel managers trust your brand

  • Demonstrates credibility and positions you as an authority in your sector

  • Increases brand exposure and nurture leads

  • Grows reputation that engages new and current customers

 IMMERSIVE TEMPLATE CHOICES

All sponsored content is delivered in Shorthand which provides a stunning and interactive digital storytelling environment for your sales & product messages.

What is included:

  • Up to 1,000 words inclusive with call to action

  • Hero / header Image, logo & company name

  • Suggested elements to create your article

    • Statement from the sponsor’s executive

    • Up to 3 pull quotes / callout statements from body text

    • Up to 5 static/animated charts positioned in line with text

    • Up to 2 brief case studies/testimonial features (designed similarly to exec statement)

    • 3-min video (tech demo recommended if applicable)

    • Image gallery

Cost £8,260

ARTICLE SAMPLE

Promotion

 

One month placement in the sponsored content section on the BTN Europe homepage

Featured in the sponsored content right column on all pages of BTN Europe for one month

One week placement in the BTN Europe newsletter (sent Tuesday and Thursday) over the period of the campaign

Your content will remain live a minimum of 3 months in the ‘Sponsored Content’ section on BTN Europe