Small & Midsize Travel Program Report
ONLINE REPORT
PUBLISHED: 16 june 2025
Small & Midsize Travel Program Report
Published: 16 June 2025
Small & Midsize travel programmes are driving more activity in the market than ever before. This BTN Europe Intelligence report surfaces today's travel management objectives, strategies and activities in the SME market and will focus on a maturity trajectory for SME programmes.
Feature Promotions
Company logo included as co-sponsor on all LinkedIn promotions
Company logo included as co-sponsor on all HTML e-mail promotions (Sent to 45,000 opt-in BTN qualified subscribers)
Company’s corporate profile linked within HTML e-mail promotion
Microsite Deliverables
Company logo included as a co-sponsor in a static leaderboard ad unit at the top of each article page within the microsite and on the landing page. Ad unit to be built by BTN.
1x rotating fabric ad (static, animated or video) included in each article page within the microsite. Ad unit to be provided by sponsor. Specs: 1500x270 and 320x415 for mobile.
1x rotating half page ad (static, animated or video) included on the issue’s microsite landing page. Ad unit to be provided by sponsor. Specs: 300x600.
Corporate profile (assets to be provided by sponsor) Positioned within the article list on the landing page. Corporate Advertorial Profile copy should focus on sponsor company offerings relevant to corporate travel management and business travelers.
Sponsor to provide 500-550 words of final, proofed copy and Company URL in a Word doc
Sponsor to provide two high-resolution images as .jpg, .tif or .eps
Duration: 12 months or until 2025 feature is published
Webinar Deliverables
Company logo included as a co-sponsor in all webinar registration promotions and on the webinar console
Custom registration link/URL to invite clients to attend the webinar and reporting will indicate all who registered from your custom invites
Webinar registration list which will include the demographics (name, title, company, email, annual T&E spend) of all registrations based on those who have opted-in and according to GDPR compliance
Microsite Advertising
Rotating Fabric Ad (1500x270): £4,500 net (to be placed on each article page). Mobile: 320x415.
Duration: 6 months
*New Product for BTNE