webinars

BTN thought-leadership webinars are designed to focus on the topics and trends, not commercial solutions. Establishing our supplier partners as an industry thought leaders, we work collaboratively with the sponsor to identify a topic that meets the information needs of travel and procurement buyers.

Duration: 60 minutes

BTN Group will:

• Content development

• Speaker recruitment

• Promotion

• Production

• Distribution

Sponsor:

• Consult on topic and speakers

• Branding and lead generation (registration list)

£19,750

Like a traditional ‘infomercial,’ the ‘In the Know’ webinar provides suppliers an ideal environment to educate and inform the BTN Group audience about your company’s products and/or services or views on an industry topic.

Duration: 45 minutes

Typical registration numbers range from 150 to 200 attendees, based on past webinars with partners such as Everbridge, CIBT, Navan, Cvent, and Visa (2024–2025).

When a corporate travel manager or buyer is featured as a speaker, registration may increase to 250–350.

Around 50% of registrants attend live, and others may view the webinar on demand for 12 months.

You will receive the full registration list, including:

Full name

Job title

Company name

Email address

Phone number

Country  

T&E remit

GDPR notice acceptance, including acceptance that sponsor may contact them

Any questions asked during the webinar (for follow-up purposes)

Results of an exit survey deployed to all attendees and any live polling during the webinar

Webinar Format & Responsibilities:

A 45-minute session designed in the style of an ‘infomercial’ — an ideal platform to educate and inform the BTN Europe audience about your solutions, services, or industry insights.

BTN Group will provide:

Consultation and recommended best practices on webinar content that your team will develop, along with title and description

Full production of the webinar, including registration site, landing page, reminder and followup messages, all with your logo as the sponsor

Creation of all promotional files – HTML emails, banner, tile, LinkedIn promos – that we will deploy and send to you should you wish to repurpose to your clients/prospects

Deployment of all promos to our BTN Europe audience with three dedicated email blasts, along with webinar page, banner, tile and social media promos

Custom URLs you can use to promote the webinar to your clients/prospects/partners and track the success of your campaigns on the reg reports you will receive

Distribution of registration details (pre- and post-event) as detailed above

MP4 file of the recorded webinar should you wish to host on your site

Webinar registration and on demand playback will remain live on our site for one year with ongoing promotions

Sponsor responsibilities:

Content development

Speaker recruitment

AV Test / Dry Run of the webinar days or week before live event to ensure all speakers are comfortable on platform

Additional promotion (we’ll provide a registration link you can share with your customers and prospects)

Pricing: £15,000

This unique series, “30 Minutes with …” offers you the opportunity to have an executive speak directly to buyers. Unlike usual webinars, audience interaction takes front and center, via questions submitted in advance, and in real-time.

Duration: 45 minutes

BTN Group will:

• Promotion

• Production

• Distribution

Sponsor:

• Content development

• Speaker recruitment

• Promotion

• Branding and lead generation (registration list)

£15,000